Arabian Travel Market (ATM) 2026

Event Overview

Arabian Travel Market (ATM) is one of the leading inbound and outbound travel trade shows for the Middle East, held annually at Dubai World Trade Centre. It brings together airlines, hotel groups, destination marketing organisations and travel technology providers from across the region and internationally.

Alongside its broader travel trade programme, ATM includes dedicated content and exhibitor presence relevant to MICE, incentive travel and business travel buyers operating in or through the Gulf region, reflecting Dubai's role as a major international meetings and events hub.

Who Attends

• Middle East and international travel trade professionals
• MICE and incentive travel buyers active in the Gulf region
• Airlines, hotel groups and destination marketing organisations
• Corporate and business travel buyers

Why This Event Matters

For agencies and destinations with interests in Gulf-originating MICE and incentive travel demand, ATM Dubai is generally considered the primary annual gathering point in the region, and a useful venue for building relationships with Middle East-based agencies and buyers.

What MICE Professionals Should Know

• ATM 2026 was rescheduled from an earlier proposed date to 14–17 September 2026 following consultation with industry partners; agencies should rely on the official show dates for planning.
• The show combines leisure travel trade content with dedicated MICE and business travel programming and exhibitor zones.
• Dubai World Trade Centre is well connected to Dubai International Airport and the city's hotel districts.

Planning an Event in Turkey?

Turkey-focused DMCs and destination representatives are regularly present at ATM Dubai to reach Gulf-based agencies sourcing MICE, incentive and group travel programmes.

Looking for a DMC partner in Turkey? Talk to our team →

Related Events

• World Travel Market (WTM) London 2026 — London, United Kingdom (3 November 2026)
• ITB Asia 2026 — Singapore, Singapore (21 October 2026)
• IBTM World 2026 — Barcelona, Spain (17 November 2026)

Source & Verification

Official event source: https://www.arabiantravelmarket.wtm.com/

Last reviewed and verified: 31 August 2026. Dates and venue are based on official organiser information at the time of review and are subject to change; please confirm directly with the organiser before finalising travel plans.