ITB Asia 2026
Singapore, Singapore · 21 October 2026 – 23 October 2026
- Dates
- 21 October 2026 – 23 October 2026
- Venue
- Sands Expo & Convention Centre, Marina Bay Sands
- City / Country
- Singapore, Singapore
- Category
- Major International Conferences
- Status
- Upcoming
Event Overview
ITB Asia is described by its organisers as Asia's leading B2B travel trade show, held annually in Singapore at the Sands Expo & Convention Centre. It brings together destinations, hotel groups, airlines, technology providers and travel intermediaries serving the Asia-Pacific outbound and inbound markets.
The show includes a dedicated MICE segment alongside its broader leisure travel trade programme, reflecting Singapore's role as a regional business events and travel technology hub.
Who Attends
- Asia-Pacific travel trade professionals
- MICE and business travel buyers active in Asia-Pacific
- Destination marketing organisations and tourism boards
- Travel technology and distribution suppliers
Why This Event Matters
For destinations and DMCs seeking to grow demand from Asia-Pacific agencies, ITB Asia is a relevant complement to AIME, offering a Singapore-based meeting point with a strong regional travel trade and MICE audience.
What MICE Professionals Should Know
- ITB Asia is a trade-only event requiring professional accreditation.
- The show includes dedicated MICE-focused sessions and exhibitor areas alongside general travel trade content.
- Marina Bay Sands is centrally located in Singapore with direct access to Changi Airport.
Meet Us at ITB Asia 2026
ITB Asia is the leading travel trade show in Asia, held in Singapore. We attend to meet Asia-based agency partners and incentive buyers planning Turkey programmes.
To arrange a meeting at the show or discuss a Turkey programme, use the link below — include the event name in your note and we will confirm availability.
Long-haul destinations, including Turkey, use ITB Asia to build awareness among Asia-Pacific agencies sourcing MICE, incentive and leisure group programmes outside the region.
Looking for a DMC partner in Turkey? Talk to our team →
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Source & Verification
Official event source: https://www.itb-asia.com/
Last reviewed and verified: 31 August 2026. Dates and venue are based on official organiser information at the time of review and are subject to change; please confirm directly with the organiser before finalising travel plans.